J.M. Berger claims that "that ISIS doesn’t just have strong, organic support online. It also employs social-media strategies that inflate and control its message. Extremists of all stripes are increasingly using social media to recruit, radicalize and raise funds, and ISIS is one of the most adept practitioners of this approach".

ISIS uses the Arabic-language Twitter app, "The Dawn of Glad Tidings", which is promoted by its top users, to stay up-to-date about the group's activities (J.M. Berger, 2014). Berger claims that this app posts tweets to the user's account, furtheremore, the content of these posts are decided by someone in ISIS's social media operation. This app is a one of the many ways ISIS expands its messages on Twitter.

Another way is the usage of organized hashtag campaigns, in which the group engages "hundreds and sometimes thousands of activists to repetitively tweet hashtags at certain times of day so that they trend on the social network" (J.M. Berger, 2014) allowing to result in trending hashtags exposing their messages to a greater public.